Jobs and careers in cultural tourism in Thailand

Your mission — Imagine and script private experiences, from a half-day to a multi-day programme; carry out research and field scouting; build a network of artisans and artists (very numerous in Chiang Rai, the cradle of traditional Thai art — Lai Thai) and communities; write narrative itineraries with a true sense of rhythm.

Your ground — The Lanna heritage (the temples of Chiang Mai, Hariphunchai, Nan, Chiang Rai, Phrae, and the Sukhothai historical park), living craftsmanship (Wua Lai silverwork, Bo Sang umbrellas, lacquer, weaving) and the highlands — Mae Salong and its tea plantations, Lake Phayao, mountain peoples, Northern cuisine; festivals: Yi Peng and Loy Krathong (Chiang Mai), Songkran (Chiang Mai), Poy Sang Long (Mae Hong Son), the flower festival (Chiang Mai).

The profile — An intimate knowledge of Lanna culture and history, a taste for research and curation, a local network (or the ability to build one), a sense of the high end. Fluent Thai; English and/or French (fluent conversational level).

Conditions — Based in the North or North-West (Chiang Mai preferred), working closely with the Bangkok team. Employment, assignment or freelance depending on the profile. Fee: from THB 5,000++ per assignment, depending on the complexity of the itinerary to design.

Your mission — Design private visits and programmes; research, scouting, a local network; narrative itineraries with a true sense of rhythm.

Your ground — The Khmer heritage (Phimai, Phanom Rung at Buri Ram, Sikhoraphum at Surin, Khao Phra Wihan near Si Sa Ket, the prasat of the Khorat plateau), deep roots (Ban Chiang, UNESCO; the silk of Khon Kaen and Chonnabot) and the Mekong (Ubon Ratchathani, Pha Taem) — morlam and the khaen, festivals: Bun Bang Fai (Yasothon), Phi Ta Khon (Dan Sai, Loei), the Naga fireballs (Nong Khai), the red-lotus sea of Kumphawapi (Udon Thani), Isan cuisine.

The profile — Knowledge of Khmer heritage and Lao-Isan culture, of the Mekong, a taste for research, a local network, a sense of narrative. Fluent Thai (Isan a plus); English and/or French (fluent conversational level).

Conditions — Based in Isan (Udon Thani, Khon Kaen or Nakhon Phanom), working closely with the Bangkok team. Employment, assignment or freelance depending on the profile. Fee: from THB 5,000++ per assignment, depending on the complexity of the itinerary to design.

Your mission — Design private experiences that tell the cultural mosaic of the South, between gulf and Andaman; research, scouting and network (old towns, coastal communities, artisans, houses of character); narrative itineraries with a true sense of rhythm.

Your ground — Blended heritages (Phuket old town and Sino-Portuguese architecture, Baba-Nyonya culture, Songkhla), ancient roots (Nakhon Si Thammarat and the kingdom of Srivijaya) and the worlds of the Andaman Sea (Phang Nga, Krabi, Trang, Ranong) and the gulf (Phatthalung, Satun) — the Moken sea nomads, the South's fiery cuisine, Nang Talung shadow theatre, festivals: the Vegetarian Festival (Phuket), Chak Phra (Surat Thani), Hae Pha Khuen That (Nakhon Si Thammarat) — with a sensitivity to the Malay-Muslim deep South.

The profile — Knowledge of Peranakan / Sino-Portuguese heritage and Southern culture, intercultural sensitivity, a coastal and island network, exacting standards and curation. Fluent Thai; English and/or French (fluent conversational level).

Conditions — Based in the South (Phuket, Nakhon Si Thammarat or Songkhla), working closely with the Bangkok team. Employment, assignment or freelance depending on the profile. Fee: from THB 5,000++ per assignment, depending on the complexity of the itinerary to design.

Your mission — Bring heritage to life in the field (temples, artisans, communities, great landscapes); be a teller of stories rather than a reciter; adapt the narrative to each traveller's pace and curiosity; work hand in hand with our experience designers.

Your ground — The cultural (the Lanna and Sukhothai heritage: Chiang Mai, Chiang Rai, Hariphunchai, Nan, Phrae, the Sukhothai historical park; living craftsmanship, Northern cuisine; festivals: Yi Peng and Loy Krathong (Chiang Mai), Songkran (Chiang Mai), Poy Sang Long (Mae Hong Son), the flower festival (Chiang Mai)) and the natural: Doi Inthanon and the Northern parks, Mae Salong and its tea plantations, Lake Phayao, forests, terraced rice fields, coffee plantations.

The profile — A guide of Thai nationality holding a TAT (Tourism Authority of Thailand) guide licence. A specialist of the North and North-West, with a solid grounding in history, art and nature; English and/or French (fluent conversational level); presence and human warmth.

Conditions — Based in the North or North-West (Chiang Mai preferred). Assignments or freelance, in close touch with the team. Indicative day rate: THB 2,000–4,000, depending on level of knowledge, English/French proficiency and involvement (guide-companion vs guiding only).

Your mission — Bring heritage to life in the field and extend the exploration already under way (the Rock Around Isan road trip, Udon Thani, Sakon Nakhon, Nakhon Phanom); be a teller of stories rather than a reciter; work hand in hand with our experience designers.

Your ground — The cultural (Khmer heritage: Phimai, Phanom Rung at Buri Ram, Sikhoraphum at Surin, Khao Phra Wihan near Si Sa Ket; Ban Chiang, silk, morlam, festivals: Bun Bang Fai (Yasothon), Phi Ta Khon (Dan Sai, Loei), the Naga fireballs (Nong Khai)) and the natural: the Mekong, the rock art of Pha Taem (Ubon Ratchathani), Phu Kradueng, the red-lotus sea of Kumphawapi.

The profile — A guide of Thai nationality holding a TAT (Tourism Authority of Thailand) guide licence. A specialist of Isan, with a knowledge of Khmer and Lao-Isan heritage and of the Mekong; English and/or French (fluent conversational level; Isan dialect a plus); presence and warmth.

Conditions — Based in Isan (Udon Thani, Khon Kaen or Nakhon Phanom). Assignments or freelance, in close touch with the team. Indicative day rate: THB 2,000–4,000, depending on level of knowledge, English/French proficiency and involvement (guide-companion vs guiding only).

Your mission — Bring heritage to life in the field (old towns, coastal communities, artisans, sea landscapes); be a teller of stories rather than a reciter; adapt the narrative to each traveller's pace and curiosity; work hand in hand with our experience designers.

Your ground — The cultural (blended heritages: Phuket's Sino-Portuguese old town, Baba-Nyonya, Songkhla; Srivijaya at Nakhon Si Thammarat and Phatthalung; Nang Talung shadow theatre; festivals: the Vegetarian Festival (Phuket), Chak Phra (Surat Thani), Hae Pha Khuen That (Nakhon Si Thammarat)) and the natural: marine parks (Similan, Ao Phang Nga, Krabi, Trang, Ranong, Satun), the ancient forest of Khao Sok, mangroves, limestone karsts, islands.

The profile — A guide of Thai nationality holding a TAT (Tourism Authority of Thailand) guide licence. A specialist of the South, with a solid grounding in history, art and nature, intercultural sensitivity (the Malay-Muslim world); English and/or French (fluent conversational level); presence and warmth.

Conditions — Based in the South (Phuket, Nakhon Si Thammarat or Songkhla). Assignments or freelance, in close touch with the team. Indicative day rate: THB 2,000–4,000, depending on level of knowledge, English/French proficiency and involvement (guide-companion vs guiding only).

Your mission — Roll out our digital presence day to day: content and editorial calendar (social media, newsletter, blog), organic search (SEO), performance tracking (analytics, Search Console); implementation, deployment and management of online advertising campaigns (Google Ads, Meta Ads); take part in photo/video production and in giving our destinations and experiences their narrative — Siamnity App included.

Your ground — The rockaroundsiam.com website, Instagram and Facebook, Google (SEO / Business Profile), email marketing, and the Rock Around Siam / Siamnity App brand ecosystem — in direct contact with the team and the Thai field.

The profile — A background in marketing, communication or digital; strong writing and an eye for image; command of the tools (social media, SEO basics, analytics, Canva/Adobe suite a plus); a command of AI tools to boost digital marketing; cultural curiosity and a sense of the high end; English and/or French (fluent conversational level). Autonomy and rigour.

Conditions — Internship of 4 months minimum, remote or in Bangkok. Allowance depending on profile and internship agreement. A real immersion at the heart of a young brand, with genuine responsibilities and plenty of room for initiative.

Your mission — Recruit, train and manage the network of guides; steer production (operations, logistics, on-the-ground service quality); build and nurture relations with the authorities (licences, compliance), local providers and suppliers; work hand in hand with the experience designers and marketing.

Your ground — Rock Around Siam's operations across Thailand: the network of guides and partners, providers (transport, accommodation, artisans, communities), institutional relations and compliance (tourism licences, TAT).

The profile — Thai nationality required. Solid experience in tourism operations / DMC in Thailand, leadership and a feel for the field, rigour (compliance, licences), excellent relationships with authorities and suppliers; the ability to recruit and grow a team of guides; English or French (conversational level).

Conditions — Based in Thailand, a key leadership role in direct contact with the building of the agency. Full-time, with the option to become a shareholder for whoever wishes. Remuneration depending on profile and experience.